Senior Marketing Manager

WHAT YOU'LL BE HANDLING

• Developing and implementing marketing strategies with a focus on lead and demand generation in an international B2B environment
• Planning, implementing and analysing campaigns along the entire marketing funnel to generate high-quality leads and optimise conversions
• Working closely with Business Development and Sales to develop strategies on how to best target potential new customers and generate enthusiasm for our company
• Developing and optimising strategies to generate leads and increase growth through strategic marketing
• Defining, monitoring and analysing relevant KPIs and creating reports to evaluate the effectiveness of measures and ensure continuous improvements as well as ongoing success monitoring
• Developing target group-specific messages and content in close coordination with internal stakeholders (content and channel managers)

WHAT YOU'LL NEED

• At least 5-7 years of experience in traditional marketing and/or lead and demand generation campaigns, preferably in an international B2B environment
• Profound knowledge of funnel management, customer journeys and sales-orientated marketing with a focus on addressing potential and existing customers
• Experience in using marketing automation tools as well as performance marketing and data-driven approaches
• Strong strategic and analytical thinking skills and a critical view of tasks and projects
• Expertise in digital marketing, including modern tools and technologies
• Enjoy working both strategically and operationally in an international environment
• Team player mentality and the ability to collaborate effectively with internal and external stakeholders
• Strong communication skills, coupled with a hands-on mentality and entrepreneurial thinking
• Business fluent in written and spoken German and English

WHAT YOU'LL RECEIVE

• Good transport connections, free parking, shuttle service, e-bikes, etc.

• Wide variety of tasks and room for creativity to find innovative solutions

• Flexible working hours and a generous home office model for a maximum of flexibility

• Health promotion measures for our employees (gyms, massage services, company doctors, etc.)

• A reliable and stable employer based on the philosophy "Focusing on People – Learning and Growing"

• Collaboration in a committed team, individual opportunities to contribute, clear goals and an open feedback culture